The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Hooked in Three Seconds: The Rise of Short-Form Storytelling
Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.
The Power of Authenticity in Small Business Social Media
Brands win on social media by prioritizing authenticity, consistency, and audience connection, using genuine content to build trust, loyalty, and growth.
How Brain Rot Language Has Impacted Professionalism
Social media slang and “brain rot” culture risk eroding Gen Z professionalism, demanding clearer boundaries between personal expression and workplace expectations.
Meta’s Policy Shift Makes Brands Enter New Era
Meta’s 2025 moderation changes replace fact-checking with community notes, raising misinformation risks and brand safety concerns, demanding proactive monitoring from businesses.
The Joke’s on Whom? Navigating Humor in Crisis Management
Humor can humanize brands during crises if strategic and empathetic, as shown by Chipotle and KFC, but risks backlash if misjudged.
The Pilates Boom Is Shaking the Workout World
Reformer Pilates boomed post-COVID through social media, celebrity influence, and wellness appeal, but rapid studio growth raises concerns about training quality.
Adapting to the Digital Era: How Social Media, AI and Creativity Are Reshaping Public Relations
PR has evolved through social media, creative integration, and AI adoption, while strategic thinking, writing skills, and human trust remain essential.