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Don’t Blink: It’s Only Trending for Now

Don’t Blink: It’s Only Trending for Now

Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new

Book Lovers Unite: The Rise of Recreational Reading

Book Lovers Unite: The Rise of Recreational Reading

Published on November 30, 2021, at 8:57 p.m. by Amelia McGowan Over the past year, recreational reading has become the newfound escape from reality. People from all walks of life are turning to the page instead of the screen to unwind after a long day. This reinvigorated love

PR and Fashion Trends: The Perfect Pair

PR and Fashion Trends: The Perfect Pair

Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an oversized corduroy button-up, then the next day, those clothing items are not “in” anymore. The

Emerging Trends in a Changing PR Industry

Emerging Trends in a Changing PR Industry

Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and

And the Next Miss … Social Media Pro Is?

And the Next Miss … Social Media Pro Is?

Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New Jersey, after Labor Day, has become the Biggest Scholarship Provider in the world. In 2019, the Miss America Organization, under new

A New Way to Reach External Publics

A New Way to Reach External Publics

Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been beefing, bantering and building their personalities since the micro-blog site rose to popularity in 2013, and they are not showing any

Staying Up to Date While Avoiding Information Overload

Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

The Power of Nostalgia

The Power of Nostalgia

Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and 1980s. From Harry Potter milestones to Buzzfeed Rewind Quizzes to the return of mom jeans and chokers,

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