The Art of Nostalgia
TikTok’s 2016 nostalgia trend shows how powerful memories can be, influencing fashion, social media and marketing strategies as brands revive past trends for a
Is It Healthy, Or Is It Just Marketed That Way?
Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way
Curly Hair Comeback
Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly,
What Will Happen in 2025?
As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global
2024 Vision: Emerging PR Trends
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.
New Balance Is the New Trend
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is
“Decoding” Social Media
Published on March 7, 2023, at 11:17 a.m.by Jenna Richardson. The internet has its own lingo. Between internet slang, jokes, memes and viral
Don’t Blink: It’s Only Trending for Now
Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do,
Book Lovers Unite: The Rise of Recreational Reading
Published on November 30, 2021, at 8:57 p.m. by Amelia McGowan Over the past year, recreational reading has become the newfound escape from reality. People
PR and Fashion Trends: The Perfect Pair
From influencers to media placements, public relations drives fashion trends, proving what we wear is a result of strategic communication