Emerging Trends in a Changing PR Industry
As the world changes, PR evolves with it, prioritizing digital engagement, data and consumer insight to stay relevant and effective
And the Next Miss … Social Media Pro Is?
Published on April 13, 2020, at 5:10 p.m. by Jordan Axel. What started as a swimsuit contest to increase tourism in Atlantic City, New
A New Way to Reach External Publics
YouTube dominates as a versatile video platform for industries, enabling influencers and brands to create content and reach audiences effectively online
Brands on Twitter: They Beef, They Roast, and They Beef Some More
Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been
Staying Up to Date While Avoiding Information Overload
Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest
Eleven PR Lessons from “Stranger Things”
Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch
The Power of Nostalgia
Throwbacks aren’t just fun—they’re effective. Here’s how nostalgia helps brands create instant emotional connection.
Stop Comparing and Start Collaborating
Published on July 2, 2017, at 9:15 a.m. by Dalton Kerby In a field driven by networking, minimalist résumé designs and all-star LinkedIn profile
Keeping On Beat With Online Demand
Social media builds artists—but it shouldn’t define them. Here’s the balance today’s musicians must find.
The Big Deal About Big Data
Published on November 30, 2016, at 9:10 a.m. By Nicole Morgan. In a digital world driven by likes, retweets and shares, we accumulate approximately 2.5