Bringing BookTok to the Big Screen
Before the cast is ever selected, BookTok already has an idea of who they want. Fan casts and comment sections can turn a desired
A Plank Center Profile: Grant Deady
From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses
Female business owners are reshaping success, defying expectations and building authentic brands—sharing strategic insights on credibility, storytelling and purpose driving growth today nationwide together.
Room With a Local View: Inside Boutique Hotels That Make Place Their Pitch
Boutique hotels The Flying Fifty and Hotel Bardo redefine hospitality by embedding local culture, turning stays into immersive experiences that inspire storytelling and loyalty.
The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Orchestrating a Love for the Symphony
Symphony orchestras attract modern audiences by breaking barriers, engaging communities, and creating personal, immersive experiences that keep classical music relevant in today’s entertainment landscape.
How Delta Air Lines Takes Customers to New Heights
Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.
Mind Over Messaging: The Psychology Behind Public Relations
Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.
The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
Beyond Borders: What It Really Means to Work in Public Relations Abroad
Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media
The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals
Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.
Careers vs. Cinema
Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Build-A-Popstar
Social media has transformed the relationship between pop stars and their fans, allowing artists to share personal moments and connect beyond their music. Through
Is being Performative Truly A Bad Thing?
This article explores how performativism shapes both consumer behavior and brand communication in the age of social media. Consumers increasingly purchase products not only
Bringing BookTok to the Big Screen
Before the cast is ever selected, BookTok already has an idea of who they want. Fan casts and comment sections can turn a desired
Is TikTok the new Google?
When was the last time you Googled a new product before checking TikTok? For today’s consumers, searching for information is no longer limited to
Build-A-Popstar
Social media has transformed the relationship between pop stars and their fans, allowing artists to share personal moments and connect beyond their music. Through
Is being Performative Truly A Bad Thing?
This article explores how performativism shapes both consumer behavior and brand communication in the age of social media. Consumers increasingly purchase products not only
Bringing BookTok to the Big Screen
Before the cast is ever selected, BookTok already has an idea of who they want. Fan casts and comment sections can turn a desired
Alabama Football Fans Hit the Runway
At The University of Alabama, gameday is about more than football. Before fans enter Bryant-Denny Stadium, the Quad fills with crimson, white, and houndstooth
Is TikTok the new Google?
When was the last time you Googled a new product before checking TikTok? For today’s consumers, searching for information is no longer limited to