Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
A Plank Center Profile: Grant Deady
From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses
Female business owners are reshaping success, defying expectations and building authentic brands—sharing strategic insights on credibility, storytelling and purpose driving growth today nationwide together.
All In: How Sports Betting Partnerships Put Network Credibility on the Line
Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
Beyond the Cap and Gown
After the caps fall, graduates confront an evolving job market, AI disruption and mounting stress, redefining success through adaptability, networking and intentional work-life balance.
The Skills No One Teaches: What PR Students Really Need After Graduation
While PR programs build foundational skills, professional success depends on adaptability, strategic communication and problem-solving abilities developed through real-world experience gained beyond the classroom.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
Nonprofit PR: Navigating Limited Resources with Big Missions
Nonprofit PR relies on storytelling, trust and creativity, as communicators balance limited resources, diverse audiences and emotional responsibility to build awareness, relationships and lasting
20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication
Hurricane Katrina exposed devastating communication failures, reshaping crisis PR by proving redundancy, accuracy and unified messaging are essential to protecting lives during emergencies today.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Your First Campaign is You: The Importance of Building a Personal Brand in College
Graduating students can build authentic personal brands through LinkedIn, digital portfolios and careful online presence management to stand out and communicate professional value effectively.
Beating The Bots
Six seconds. That’s all your resume gets before AI decides if a human will ever see it. PR professionals can beat the bot though!
Lessons That Last
In PR, unpredictability is guaranteed. Experiential learning gives students the confidence, resilience and real-world skills employers demand.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Hooked in Three Seconds: The Rise of Short-Form Storytelling
Shrinking attention spans fuel short-form videos’ rise, forcing brands to hook viewers instantly with engaging, low-fi, memorable storytelling in seconds.
Shock, Scarcity and Success
Harry Styles abruptly announces album and tour within days using shock and scarcity marketing.
When Pop Culture Takes Over the Playbill
Stunt casting on Broadway brings publicity and ticket sales but sparks debate when untrained celebrities replace seasoned performers in roles.
Community Over Commerce: The Mall’s Necessary Reinvention
As online shopping rises, malls must reinvent themselves around experience and community—not just retail—to restore relevance and revive social spaces many remember.
Networking Without the Cocktail: The Rise of the Sober Professional
As workplace happy hours remain common in PR and other industries, young professionals who drink less are navigating networking culture while redefining belonging beyond
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Shock, Scarcity and Success
Harry Styles abruptly announces album and tour within days using shock and scarcity marketing.
When Pop Culture Takes Over the Playbill
Stunt casting on Broadway brings publicity and ticket sales but sparks debate when untrained celebrities replace seasoned performers in roles.
All In: How Sports Betting Partnerships Put Network Credibility on the Line
Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to