A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
A Plank Center Profile: Grant Deady
From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses
Female business owners are reshaping success, defying expectations and building authentic brands—sharing strategic insights on credibility, storytelling and purpose driving growth today nationwide together.
The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Orchestrating a Love for the Symphony
Symphony orchestras attract modern audiences by breaking barriers, engaging communities, and creating personal, immersive experiences that keep classical music relevant in today’s entertainment landscape.
How Delta Air Lines Takes Customers to New Heights
Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.
The Business of Better: Marketing to Gen Z’s Wellness Identity
Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.
Mind Over Messaging: The Psychology Behind Public Relations
Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.
The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
Beyond Borders: What It Really Means to Work in Public Relations Abroad
Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media
The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals
Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.
Careers vs. Cinema
Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
PR Packages: How Far is Too Far?
Influencers showcase PR packages boosting brands but excess products spark backlash raising concerns about overconsumption fairness and marketing ethics online
From Print to Play: How Magazines Are Turning Celebrity Interviews into Must-Watch Videos
Publications are transforming interviews into video content designed for engagement, using personality-driven formats to capture attention, increase watch time, and expand reach beyond traditional
Reboots, Reunions and Results
Reunion specials revive beloved shows like Friends and Hannah Montana, leveraging nostalgia to boost viewership, engagement, and media attention across generations.
Houston, We Have Your Attention
Brands align with the Artemis II mission to turn a historic lunar milestone into visibility for their products.
PR Packages: How Far is Too Far?
Influencers showcase PR packages boosting brands but excess products spark backlash raising concerns about overconsumption fairness and marketing ethics online
Beyond Borders: What It Really Means to Work in Public Relations Abroad
Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media
The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals
Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.
From Print to Play: How Magazines Are Turning Celebrity Interviews into Must-Watch Videos
Publications are transforming interviews into video content designed for engagement, using personality-driven formats to capture attention, increase watch time, and expand reach beyond traditional
The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.