A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
A Plank Center Profile: Grant Deady
From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses
Female business owners are reshaping success, defying expectations and building authentic brands—sharing strategic insights on credibility, storytelling and purpose driving growth today nationwide together.
How Delta Air Lines Takes Customers to New Heights
Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.
The Business of Better: Marketing to Gen Z’s Wellness Identity
Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.
All In: How Sports Betting Partnerships Put Network Credibility on the Line
Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
Nonprofit PR: Navigating Limited Resources with Big Missions
Nonprofit PR relies on storytelling, trust and creativity, as communicators balance limited resources, diverse audiences and emotional responsibility to build awareness, relationships and lasting
Careers vs. Cinema
Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan
PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.
Your First Campaign is You: The Importance of Building a Personal Brand in College
Graduating students can build authentic personal brands through LinkedIn, digital portfolios and careful online presence management to stand out and communicate professional value effectively.
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Rebranding Rural Alabama: The PR Strategies Reviving Small-Town Life.
Alabama towns like Ozark and Wetumpka are using strategic PR, digital storytelling and media exposure to attract businesses, residents and sustained economic growth.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Timothée Chalamet’s Controversy Brought New Life to Ballet and Opera
A viral town hall with Matthew McConaughey and Timothée Chalamet ignited backlash after Chalamet’s blunt remark sparked outrage about the future of film.
The Pop Off of Podcasts
Podcasts have evolved into essential PR platforms, giving public figures space to tell stories, manage reputation, and connect authentically with audiences beyond traditional media.
A Tale of Two Food Brands
Childhood food memories meet viral trends; Bobba faces backlash for cultural erasure, while Yolélé thrives by celebrating heritage and authenticity in marketing
The Hardest Sell in PR Is Yourself
In a field built on confidence, many PR professionals quietly battle imposter syndrome, questioning their abilities and learning that self-doubt doesn’t define their success.
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
Timothée Chalamet’s Controversy Brought New Life to Ballet and Opera
A viral town hall with Matthew McConaughey and Timothée Chalamet ignited backlash after Chalamet’s blunt remark sparked outrage about the future of film.
The Pop Off of Podcasts
Podcasts have evolved into essential PR platforms, giving public figures space to tell stories, manage reputation, and connect authentically with audiences beyond traditional media.
A Tale of Two Food Brands
Childhood food memories meet viral trends; Bobba faces backlash for cultural erasure, while Yolélé thrives by celebrating heritage and authenticity in marketing
How Delta Air Lines Takes Customers to New Heights
Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.