Build-A-Popstar
Social media has transformed the relationship between pop stars and their fans, allowing artists to share personal moments and connect beyond their music. Through
A Platform of Her Own: The Breeanna Beckham Feature
From helping launch Platform Magazine at The University of Alabama to becoming an award-winning public relations professional, Breeanna Beckham built a career on creativity,
A Plank Center Profile: Grant Deady
From Betsy Plank’s enduring legacy to Grant Deady’s leadership, The Plank Center continues shaping future PR leaders through mentorship, connection and industry-defining impact nationwide.
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
Perfecting PR Pros: A Michael Smart Profile
Michael Smart, former journalist and founder of MichaelSMARTPR, empowers thousands of PR professionals through mentorship, media relations coaching, and relationship-driven strategies, emphasizing persistence, personalized
MAGA Women are Wearing Politics on Their Sleeves
From Tuckernuck dresses to “Mar-a-Lago Face,” beauty has become a visible badge of political belonging.
Room With a Local View: Inside Boutique Hotels That Make Place Their Pitch
Boutique hotels The Flying Fifty and Hotel Bardo redefine hospitality by embedding local culture, turning stays into immersive experiences that inspire storytelling and loyalty.
The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Orchestrating a Love for the Symphony
Symphony orchestras attract modern audiences by breaking barriers, engaging communities, and creating personal, immersive experiences that keep classical music relevant in today’s entertainment landscape.
Mind Over Messaging: The Psychology Behind Public Relations
Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.
The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Here’s The Dr!ll: How Fashion Brands Daily Drills and Parke Turn Scarcity into Strategy.
Daily Drills and Parke turn scarcity into a powerful PR strategy, using limited drops, influencer hype and urgency to fuel loyalty and demand today.
Beyond Borders: What It Really Means to Work in Public Relations Abroad
Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media
The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals
Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.
Careers vs. Cinema
Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Grandma’s Got Her Groove Back
From mahjong nights to needlepoint kits, Gen Z is embracing hobbies that might seem more suited to their grandmothers. But these old-school pastimes are
Unpacking the Wellness Paradox
Wellness brands are capitalizing on our desire for control, but when does marketing the promise of better health become a risk to consumers?
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Grandma’s Got Her Groove Back
From mahjong nights to needlepoint kits, Gen Z is embracing hobbies that might seem more suited to their grandmothers. But these old-school pastimes are
Blame it on the Menendez Brothers
Fall 2024 wasn't just a season. It was a moment. From Netflix's Monsters: The Lyle and Erik Menendez Story to endless TikTok edits and
Why “Dancing with the Stars” Doesn’t Stop When the Music Does
“Dancing with the Stars” doesn’t end when the music stops. Between live performances, stars and professional dancers use social media, behind-the-scenes content and viral
Unpacking the Wellness Paradox
Wellness brands are capitalizing on our desire for control, but when does marketing the promise of better health become a risk to consumers?
Grandma’s Got Her Groove Back
From mahjong nights to needlepoint kits, Gen Z is embracing hobbies that might seem more suited to their grandmothers. But these old-school pastimes are
Unmistakably Dolly
Dolly Parton built one of the most recognizable personal brands by embracing her individuality, staying true to her values and connecting with audiences across
MAGA Women are Wearing Politics on Their Sleeves
From Tuckernuck dresses to “Mar-a-Lago Face,” beauty has become a visible badge of political belonging.
Blame it on the Menendez Brothers
Fall 2024 wasn't just a season. It was a moment. From Netflix's Monsters: The Lyle and Erik Menendez Story to endless TikTok edits and
Why “Dancing with the Stars” Doesn’t Stop When the Music Does
“Dancing with the Stars” doesn’t end when the music stops. Between live performances, stars and professional dancers use social media, behind-the-scenes content and viral