The PR and Marketing Behind Viral Health Challenges
Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to
The Ethics of Parasocial Relationships in the Digital Age
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent
PR in the Paddock: The Rise of Formula 1
Published on March 26, 2024, 2:48 p.m.By CamiLee Downey. In 2023, the name “Formula 1” was springing up on every corner of the internet. Whether the motor sport was in
The AI Advantage in PR
Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s
2024 Vision: Emerging PR Trends
Published on March 4, 2024, 3:56 p.m. by Halston Seton. As the new year begins and technology advances, staying on top of evolving public relations trends is a must. Year
Deck the Halls: How to Approach the Holiday Season as a PR Practitioner
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers
The Food and Beverage Industry: Revolutionized by Social Media and PR
Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most
Missing in Action: Where Are the Men in Public Relations Classrooms?
Published on April 27, 2023, at 5:55 p.m. by Kate Amberson and Helen Carson. Public relations is a growing field that has become integral to nearly every industry. Whether it
The PR of the Playlist: Strategy in the Streaming Age
Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is
Nepo Babies Show the Value of Good PR Teams
Published on February 21, 2023, at 9:50 a.m. by Emilia Ciezadlo and Olivia Esquivel. Nepotism in Hollywood, or any type of business, is nothing new. We often see celebrities get