Keeping Up with the Trends: How Thrift Stores Remain Relevant
Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view
Mental Health IS Health
Published on March 2, 2022, at 7:10 p.m. by Sophie Gregor. For many students, the college experience means all sorts of new: beginnings, opportunities and freedoms. Students can venture out to
Etsy’s Small Businesses Go Global While the World Shuts Down
Published on February 17, 2022, at 6:56 p.m. by Jennafer Bowman. Since the start of the COVID-19 pandemic, many people have gotten into pandemic passion projects, such as baking, at-home
Fitness Boutiques, Consumer Loyalty and Relationship Building
Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get
PR and Fashion Trends: The Perfect Pair
Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an
Celebrities’ Success with Personal Brands
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are
Shopping with a Virtual Friend: The New Black Friday Experience
Published on November 18, 2020, at 10:05 p.m. by Tess Hensley. The relationship between a brand’s public relations team and an influencer is crucial; one bad interaction on either side and
Emerging Trends in a Changing PR Industry
Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was
How Social Media Platforms Have Impacted the Upcoming Election
Published on October 2, 2020, at 6:11 p.m. by Emily Safron As the United States gears up for one of the most critical elections in the nation’s history, social media
Virginia: First in the Fight Against COVID-19
Published on September 24, 2020, at 3:33 p.m. by Bailey Broughton. One of the most compelling things to come out of the COVID-19 pandemic was the application of communications technology