The Art of Integrated Marketing Communications
Published on April 8, 2019, at 4:27 p.m. by Julia Landon. The further we get into the digital world, the more muddled the definition of public relations gets. Graduating students
Technological Developments and Their Implementation in PR
Published on April 8, 2019, at 7:27 p.m. by Olivia Lake. Public relations professionals regularly serve as advisers and give trusted guidance to business leaders. With new technological developments reshaping
Why the “Shallow” Performance Was Actually Deep
Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet
Building a Better Culture: Assessments to Learn From
Published on December 7, 2018, at 5:50 p.m. by Reagin Edwards. We all dream of the perfect job. The perfect co-workers, in the perfect office space … a perfect boss
Take a Bite Out of This: Communications Lessons You Can Learn from “Shark Tank”
Published on November 29, 2018, at 2:10 p.m. by Bri Roselius. Sweaty palms. Dry mouth. Stomach churning. The audience can smell the fear. Seconds inch by at a snail’s pace.
Food in the Age of Social Media
Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact
Opening the PR Dialogue
Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast
Corporate PR Practice in Following Trends
Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their
The New Wave of Zoo Marketing
Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years,
The Growing Latino Population’s Impact on Your Target Audience
Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s