Fitness Boutiques, Consumer Loyalty and Relationship Building
Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get
PR and Fashion Trends: The Perfect Pair
Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an
Celebrities’ Success with Personal Brands
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are
Shopping with a Virtual Friend: The New Black Friday Experience
Published on November 18, 2020, at 10:05 p.m. by Tess Hensley. The relationship between a brand’s public relations team and an influencer is crucial; one bad interaction on either side and
Emerging Trends in a Changing PR Industry
Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was
How Social Media Platforms Have Impacted the Upcoming Election
Published on October 2, 2020, at 6:11 p.m. by Emily Safron As the United States gears up for one of the most critical elections in the nation’s history, social media
Virginia: First in the Fight Against COVID-19
Published on September 24, 2020, at 3:33 p.m. by Bailey Broughton. One of the most compelling things to come out of the COVID-19 pandemic was the application of communications technology
The Data Visualization Train
Published on August 6, 2020, at 10 a.m. by Victoria Morris, Guest Contributor. Look at both images below. Which is easier to understand? What story do you see in the
You May Want to Read the Label
Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We
Pomp and (Unusual) Circumstance
Entering the industry during COVID-19 Published on April 8, 2020, at 9:43 p.m. by Dylan Lanas. COVID-19 has taken the world by storm. The novel coronavirus permeates nearly every second