Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team, is no different. Her experiences at Disney throughout her childhood and in college shaped her
Published on April 30, 2024, 1:42 p.m. by CamiLee Downey. Landing the first job after college graduation is a daunting task. The communication industry is broad with roles spanning sectors such as government, sports, fashion, news media, entertainment and health care. With a growing industry on the horizon,
Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal and is evolving constantly. Although there is still much to learn
Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have a clear definition of your target market. Many companies have succeeded by simply having a deep understanding of their target audiences.
Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and digitally. The average person picks up their phone to check a notification about 96 times a
Published on April 5, 2022, at 7:28 p.m. by Jen Bowman. Boston is particularly popular in the tech and pharmaceutical industries. However, its consumer industry is starting to grow, specifically with small businesses. In 2020, there were 700,646 small businesses and 1.5 million small business employees in
Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view on those who buy things secondhand. The thrifting industry has created a growing consumer base
Published on October 9th, 2020, at 7:56 p.m. by Julianna Kendall. Public relations professors spend countless classes trying to teach young PR professionals how to interact with reporters. They teach how to pitch, how to speak to reporters in interviews, and how to train spokespeople.
Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is cultivating brand identity. Companies spend thousands — some even millions — of dollars annually to build and sustain their brands. When you think
