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Inside the Glamour and Grit of Influencer Marketing

Inside the Glamour and Grit of Influencer Marketing

Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning

The Media’s Portrayal of College from the Eyes of a Freshman

The Media’s Portrayal of College from the Eyes of a Freshman

Published on April 8, 2025, at 4:25 p.m.by Olivia Pickens. From “Gossip Girl” to “Gilmore Girls” and from “Pitch Perfect” to “Legally Blonde,” TV shows and movies surrounding the topic of college are among the most popular and loved plot lines today. It is genuinely

How the Power of a Story Can Build a Town

How the Power of a Story Can Build a Town

Published on April 7, 2025, at 7:20 p.m.by Olivia Pickens.  Gatlinburg, Tennessee, has been a tourist hot spot for families, friends and individuals for many years. From exploring the Great Smoky Mountains to whiskey tastings at established distilleries, there is no lack of activities when

Building Relationships with Barrie Cohen

Building Relationships with Barrie Cohen

Published on March 26, 2025, at 4:47 p.m.by Ava Stevens. Barrie Cohen Public Relations is a boutique agency founded in 2017, located in Denver, Colorado. Through a variety of services, BCPR aims to make an impact and tell a story with a heavy influence of

The Pilates Boom Is Shaking the Workout World

The Pilates Boom Is Shaking the Workout World

Published on March 19, 2025, at 4:26 p.m.by Olivia Pickens. In recent years, Pilates has evolved from a narrowly known fitness method to a mainstream movement and way of life. More specifically, reformer Pilates is the typical “Pilates” a person thinks of when wanting to begin the

The Super Bowl: The Brand Within a Brand

The Super Bowl: The Brand Within a Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105

The Guilt-Tripping Owl Continues to Keep People Chirping

The Guilt-Tripping Owl Continues to Keep People Chirping

Published on Feb. 24, 2025, at 5:15 p.m. by Ava Stevens.  At surface level, Duolingo may seem like just a language learning application, yet below the surface, the brand has evolved into so much more. Whether you’ve personally used the app or just heard of it
You Are What You Wear

You Are What You Wear

Published on Feb. 20, 2025, at 10:05 a.m.by Gracie Powell. Lately, it’s almost impossible not to spot a brand logo on clothing, accessories, lifestyle products and so much more. This is a strategic marketing tactic for many brands to involve consumers in developing their brand

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