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PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

  Published on May 7, 2024, 3:56 p.m.by Stephanie Smith and Meg Fullen. Podcasts have surged in popularity over the past few years, with more than 460 million listeners worldwide. With podcasts emerging from established public relations groups like PRSSA and PRWeek, they provide practitioners with an effective way to

Coachella Influencer Olympics

Coachella Influencer Olympics

Published on April 23, 2024, at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and

What Is Thought Leadership?

What Is Thought Leadership?

Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members

From Academia to Industry: A Richard Rush Profile

From Academia to Industry: A Richard Rush Profile

Published on April 10, 2024, 1:54 p.m. by Jackson Olmstead. Someone who is never satisfied with the status quo, someone who is obsessed with telling the story of something they’re passionate about, and someone who is ethical and responsible. These are hallmarks of a public

The Ethics of Parasocial Relationships in the Digital Age

The Ethics of Parasocial Relationships in the Digital Age

Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a

When PR Fires Reignite (And How to Douse the Flames)

When PR Fires Reignite (And How to Douse the Flames)

Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The

How the Possible TikTok Ban Is Affecting PR

How the Possible TikTok Ban Is Affecting PR

Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to

The Rise of Reality Television

The Rise of Reality Television

Published on March 27, 2024, 9:38 p.m. by Stephanie Smith. Over the past few years, it feels like reality TV has become a staple in many lives. Surprisingly, reality TV has been around since 1948, even though it became popular in the 21st century. About 79% of adult

Betsy Plank Continues to be a PR Legend

Betsy Plank Continues to be a PR Legend

Published on March 23, 2024, 8:53 p.m. by Alexis Anderson. The month of March is Women’s History Month. Every year, Women’s History Month is observed to honor the contributions made by women to historical events and modern society. One of these women is Betsy Plank, who

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