Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and
Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.
Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and copywriters would craft a physical collection of the work they have created; however, creating a
Published on November 1, 2023, 9:04 p.m.by Ali Burleson. Ghostwriting is a longstanding practice and can bring both negative and positive reactions from readers. It’s common in the public relations field, and as a PR practitioner, you may not be fully aware of the benefits ghostwriting
Published on October 31, 2023, 2:28 p.m.by Carsyn Smiling. It’s possible you’ve heard of American Red Cross and Habitat for Humanity. These organizations have a notable similarity: They are 501©(3) nonprofit organizations. Nonprofits exist to serve purposes other than generating profit. Most people interact with
Published on October 30, 2023, at 3:53 p.m.by Katherine Williams. In today’s digital world, children are growing up in a vastly different environment than their parents or grandparents did. Social media platforms have made children not only consumers of content but also active participants, sharing
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes
Published on October 23, 2023, at 11:50 a.m.by Shaley Brown. Prologue Independent authors often find themselves facing an uphill battle when trying to share their creative works with the world. Not only do they have to write their own books; they also have to sell
