Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Shock, Scarcity and Success
Harry Styles abruptly announces album and tour within days using shock and scarcity marketing.
When Pop Culture Takes Over the Playbill
Stunt casting on Broadway brings publicity and ticket sales but sparks debate when untrained celebrities replace seasoned performers in roles.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Community Over Commerce: The Mall’s Necessary Reinvention
As online shopping rises, malls must reinvent themselves around experience and community—not just retail—to restore relevance and revive social spaces many remember.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan
PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.
Networking Without the Cocktail: The Rise of the Sober Professional
As workplace happy hours remain common in PR and other industries, young professionals who drink less are navigating networking culture while redefining belonging beyond
The Art of Nostalgia
TikTok’s 2016 nostalgia trend shows how powerful memories can be, influencing fashion, social media and marketing strategies as brands revive past trends for a
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.