Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the
Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for
Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their engagement. So how do these two intertwine? How are companies mixing events and PR? Enhancing
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the beauty industry, beverage industry, fashion industry and more have incorporated college tours as a part
Published on Friday, Nov. 1, 2024 at 10:11 a.m. By Christina Hunt. From the employees to the players, coaches, fans and the entire village, community service is a crucial part of a sports organization. Sports brands have the unique opportunity to unite diverse groups of
Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly
Published on Oct. 29, 2024 at 3:17 p.m. By Rhodes Reddick. As the digital age surges, industries continue to adapt and keep up with ever-evolving technology. This is especially true in the world of fashion and e-commerce. Although fashion has been a form of self
Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false information is everywhere online. A company or organization’s response to a crisis can make or
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who
