Published on October 31, 2023, 2:28 p.m.by Carsyn Smiling. It’s possible you’ve heard of American Red Cross and Habitat for Humanity. These organizations have a notable similarity: They are 501©(3) nonprofit organizations. Nonprofits exist to serve purposes other than generating profit. Most people interact with
Published on October 30, 2023, at 3:53 p.m.by Katherine Williams. In today’s digital world, children are growing up in a vastly different environment than their parents or grandparents did. Social media platforms have made children not only consumers of content but also active participants, sharing
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes
Published on October 23, 2023, at 11:50 a.m.by Shaley Brown. Prologue Independent authors often find themselves facing an uphill battle when trying to share their creative works with the world. Not only do they have to write their own books; they also have to sell
Published on October 20, 2023, 2:20 p.m. by Kat Weir. Public relations is often glamorized as a field of creativity and communication prowess. Behind the scenes, however, PR practitioners are no strangers to the intense stress and pressure of their roles. From managing crises to
Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have a clear definition of your target market. Many companies have succeeded by simply having a deep understanding of their target audiences.
Published on October 16, 2023, 1:29 p.m.by Alison Reed. When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%
