A Digital Home for Every Hobby
Discover how brands can leverage hobby-tracking apps like Letterboxd, Strava, and Goodreads to reach engaged, like-minded audiences.
Girl Dinner: When a Snack Becomes a Strategy
What started as a silly trend on TikTok is now a marketing movement. “Girl dinner” is shaping how restaurants across America are attracting women.
Inside the Glamour and Grit of Influencer Marketing
Influencer marketing merges authenticity, strategy and compliance, turning sponsored content into powerful, trust-driven campaigns that deliver real returns for brands.
The Media’s Portrayal of College from the Eyes of a Freshman
From Legally Blonde to real life, college looks glamorous on screen. But how much of it is actually true?
How the Power of a Story Can Build a Town
Gatlinburg’s tourism PR uses storytelling to create authentic, personalized experiences, connecting visitors to local culture, family memories, and outdoor adventures, driving growth in the
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a
Building Relationships with Barrie Cohen
Barrie Cohen Public Relations, founded by Barrie Cohen in 2017, grew from a solo venture into a boutique agency by prioritizing client relationships, persistence,
The Pilates Boom Is Shaking the Workout World
Reformer Pilates boomed post-COVID through social media, celebrity influence, and wellness appeal, but rapid studio growth raises concerns about training quality.
From One Industry to the Next: Why PR and Marketing Skills Work in Any Industry
From the White House to hospitality, PR skills travel anywhere—your writing, strategy and storytelling can unlock opportunities across any industry.
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global