Is being Performative Truly A Bad Thing?
This article explores how performativism shapes both consumer behavior and brand communication in the age of social media. Consumers increasingly purchase products not only
Beyond the Scroll: The Reality of a Career in Social Media
A decade ago, social media was a mix of heavily filtered selfies and random status updates. Today, it’s a high-stakes battlefield.
The Ethics of Parasocial Relationships in the Digital Age
Parasocial relationships, amplified by social media, shape brand and celebrity connections, offering PR opportunities while raising ethical concerns about exploitation.
A(PR)il Fools
April Fools’ jokes aren’t just for laughs—they’re a PR strategy. Here’s how brands turn pranks into buzz.
How the Possible TikTok Ban Is Affecting PR
TikTok built brand personalities. Without it, where will that connection go?
Love Letters to Success: The Secret Behind Valentine’s Day Campaigns
Published on February 14, 2024, 4:52 p.m.by Meg Fullen. Valentine’s Day is a special day across the United States. Whether it is a day
The Pop-Up Phenomenon: Pros And Cons
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to
Is It Time for Brands to BeReal?
Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is
Twitch Is Your New Favorite Social Media
Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as
Creating Memories, a Building Block of Long-Term, Successful Brands
Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head,