Celebrities’ Success with Personal Brands
Celebrities are turning influence into profit, using personal brands, loyal audiences and strategic storytelling to build powerful business empires
Holiday Shopping in 2020: What to Expect
Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19
Three Steps to Building Productive Influencer Relationships
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from
Brands Endorse Voting in 2020
Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo
Brand Ethics: Companies and Individuals Reevaluate Their Images
Published on September 30, 2020, at 6:30 p.m. by Kendal Lambert. Ethics is defined as the branch of knowledge that deals with moral principles.
A Titan of a Fan
How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not
The New, Yet Not-So-Real Face of Influencer Marketing
How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors,
Brands: We Trust Them, We Trust Them Not
Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for
The Art of Authenticity
Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of
Social Media Updates: A Gift for Brands
New features, new opportunities. Discover how brands are using social media updates to communicate smarter.