Mastering Effective Storytelling in Public Relations
As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively.
Lonely at the Top? Not at Golin
Golin, a leading Chicago-based PR agency since 1956, excels through diverse teams, innovative campaigns like ASICS, client-focused listening, and adapting to trends including AI
Navigating Public Scrutiny in Celebrity Crises
Public figures face intense scrutiny during crises, forcing PR professionals to balance transparency and privacy while managing speculation, media attention and protecting reputations carefully.
When is an Apology Not Enough?
Published on March 27, 2024, 8:55 p.m. by Halston Seton. If you were a child of the ’90s or early 2000s, you more than
2024 Vision: Emerging PR Trends
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.
Transforming Abercrombie: The Multibillion Dollar Rebrand
Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the