Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok, showcasing social media influencers in their natural states getting ready for an event of some sort. Whether they’re getting ready for bed,
Published on November 10, 2023, 5:43 p.m. by Jillian Middleton. One of the biggest decisions public relations professionals can make throughout their career is whether they want to work on an in-house team or work in a boutique or large agency setting. Knowing the difference
Published on November 8, 2023, 3:33 p.m. by Kat Weir. Comedians often walk a fine line between humor and controversy, pushing boundaries to entertain and provoke thought. Matt Rife, Joe Rogan and Theo Von are prime examples of comedians who have found themselves in the spotlight, both
Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have a clear definition of your target market. Many companies have succeeded by simply having a deep understanding of their target audiences.
Published on October 15, 2023, 4:35 p.m. by Caroline Raley. In an era where health care remains an enduring necessity, nonprofit organizations in the field of health care public relations play an indispensable role in shaping the future of accessible, affordable and equitable health care
Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media
Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This
