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Inside the Glamour and Grit of Influencer Marketing

Inside the Glamour and Grit of Influencer Marketing

Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning

50 Years Later and It’s Still Saturday Night

50 Years Later and It’s Still Saturday Night

Published on March. 8, 2025, at 2:06 p.m. by Abby Cope. The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins of its pilot in 1975, SNL has come

Media Training Legends

Media Training Legends

Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media interviews is more critical than ever. Media training for public figures has been a basic component in the public relations industry

The Masters of Social Media

The Masters of Social Media

Published on September 9, 2024, at 4:33 p.m.by CamiLee Downey. Every year during the first full week of April, thousands flock to Augusta, Georgia, to watch one of the most exclusive sporting events of the year: the Masters Tournament. The event’s exclusivity has made the masses

From Application to Offer: Tips on Landing a Job After Graduation

From Application to Offer: Tips on Landing a Job After Graduation

Published on April 30, 2024, 1:42 p.m. by CamiLee Downey. Landing the first job after college graduation is a daunting task. The communication industry is broad with roles spanning sectors such as government, sports, fashion, news media, entertainment and health care. With a growing industry on the horizon,

Breaking Records On and Off the Court

Breaking Records On and Off the Court

Published on April 30, 2024, 1:36 p.m. by CamiLee Downey. As March Madness comes to a close, one name in women’s college basketball that has been talked about above all others is Caitlin Clark. With her record-breaking season, she has been the topic of many conversations during this

Kathleen McManus: Setting the Standard of Excellence in PR

Kathleen McManus: Setting the Standard of Excellence in PR

Published on April 9, 2024, 11:19 a.m. by CamiLee Downey. Each spring, PRWeek awards leaders in the communications industry for excellence in the field. This year marks the 25th year of the PRWeek awards, and they stand to recognize the best of the best in the

PR in the Paddock: The Rise of Formula 1

PR in the Paddock: The Rise of Formula 1

Published on March 26, 2024, 2:48 p.m.By CamiLee Downey. In 2023, the name “Formula 1” was springing up on every corner of the internet. Whether the motor sport was in the news, shown on TV or spotlighted by an influencer on social media, the sport

Leading with Impact: Matt Kucharski’s Journey to Success at Padilla

Leading with Impact: Matt Kucharski’s Journey to Success at Padilla

Published on December 12, 2023, 11:33 p.m. by Jillian Middleton. In the ever-changing landscape of public relations, Matt Kucharski stands as a symbol of leadership and innovation, creating success as the president of Padilla, a leading PR agency practicing strategic communications and brand storytelling. The

Get Ready for Success: #GRWM

Get Ready for Success: #GRWM

Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok, showcasing social media influencers in their natural states getting ready for an event of some sort. Whether they’re getting ready for bed,

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