Inside the Glamour and Grit of Influencer Marketing
Influencer marketing merges authenticity, strategy and compliance, turning sponsored content into powerful, trust-driven campaigns that deliver real returns for brands.
50 Years Later and It’s Still Saturday Night
The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather
Media Training Legends
Media training shapes Alabama athletes’ consistency, professionalism, and brand, equipping them to handle interviews, build relationships, and uphold a legacy rooted in tradition.
The Masters of Social Media
Every year during the first full week of April, thousands flock to Augusta, Georgia, to watch one of the most exclusive sporting events of
From Application to Offer: Tips on Landing a Job After Graduation
Landing the first job after college graduation is a daunting task. The communication industry is broad with roles spanning sectors such as government, sports,
Breaking Records On and Off the Court
From college courts to national spotlight, Caitlin Clark is redefining what it means to be a sports brand.
Kathleen McManus: Setting the Standard of Excellence in PR
Kathleen McManus, a University of Alabama alumna, has quickly distinguished herself in PR, winning awards for campaigns, leadership, mentorship, and client impact.
PR in the Paddock: The Rise of Formula 1
Formula 1’s surge stems from Liberty Media Corp.’s digital expansion and Netflix’s Formula 1: Drive to Survive, boosting storytelling, social engagement and global fan
Leading with Impact: Matt Kucharski’s Journey to Success at Padilla
Matt Kucharski, Padilla president, exemplifies leadership, innovation, and curiosity, guiding agency growth, empowering employees, and shaping the future of strategic communications.
Get Ready for Success: #GRWM
[vc_row][vc_column][vc_column_text css=””]Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok,