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The Social Media Playbook for Small Businesses

The Social Media Playbook for Small Businesses

Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for

Powerful Paws: How Dog Influencers Shape PR

Powerful Paws: How Dog Influencers Shape PR

Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook,

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Published on March 7, 2022, at 11:15 p.m.by Alice Helms. The smell of fresh polish and scented lotion while hearing the buzzing of nail-grooming tools is a common experience for many of us as we have our nails professionally done. Male or female, our thought

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