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How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook,

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Published on March 7, 2022, at 11:15 p.m.by Alice Helms. The smell of fresh polish and scented lotion while hearing the buzzing of nail-grooming tools is a common experience for many of us as we have our nails professionally done. Male or female, our thought

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

Instagram Kids: Another PR Crisis?

Instagram Kids: Another PR Crisis?

Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company

Boutiques and Brand Image: Instagram as a Public Relations Tool

Boutiques and Brand Image: Instagram as a Public Relations Tool

Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with

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