Powerful Paws: How Dog Influencers Shape PR
Published on Nov. 4, 2024 at 4:36 p.m.
By Lisé Badeaux.
In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR strategy is in four furry paws.
Dog influencers are social media’s latest stars with loving faces and wagging tails. When I first heard about these canine influencers taking on brand partnerships, I was obsessed. Could “man’s best friends” truly build brand loyalty beyond just dedicated dog lovers like myself? Watching their charm in action, it became clear: They attract the kind of engagement most companies dream of.
Ellie and Emma: service dogs turned stars
Emma and Ellie might be top-of-the-line dog influencers. The golden retriever sisters originally became famous due to their adorable photos and TikToks as emotional support animals.
Recently, pet owners have become more familiar with them for their Target collaboration in The Cuddle Collab. With their friendly personalities and picture-perfect poses, they’ve brought a sense of warmth to Target’s pet product lines.
In one video, Emma and Ellie showed off everything from plush toys to cozy sweatshirts, creating a vibe that felt less like an ad and more like snapshots from their happy family life. Fans loved seeing the sisters interact with the products, feeling as if they were part of the fun moments these two share. The campaign quickly went viral, drawing dog lovers to Target to snag the items Emma and Ellie endorsed as well as the rest of the collaboration. It’s clear their natural charm has a real impact on driving engagement and sales.
Margo: the face of funny advertising
When it comes to advertising, Margo might just take the cake as the funniest new ad specialist on the internet. As the furry companion of overnight graphic design sensation Emily Zugay, her future is bright.
Zugay originally gained popularity from her first viral TikTok where she redesigned brand logos. Following her virality, she began to get contacted by brands such as Adobe, Microsoft and more for logo redesigns. Her furry friend that she adopted early in the year had to continue the trend.
Margo brings a new angle to advertising with her dog-centric creative logos. Recently, she’s teamed up with popular brands such as Petco, Spotify and even Hinge — each with a clever, dog-themed twist.
Margo gives fans the opportunity to gain brand awareness unexpectedly. These brand partnerships were more than successful. They gave brands a new audience while showing off Margo’s unique flair. This was a reminder that a little creativity (and cuteness) can bring out the best in brand storytelling.
Dog influencers like Ellie, Emma, Margo and plenty of others bring a refreshing authenticity to the polished world of PR. Their interactions with products and their followers feel genuine, and it’s this charm that keeps their audiences loyal and engaged. From brand endorsements to creative logo redesigns, these pups are taking the digital marketing world into their paws. They remind us that in today’s media landscape, a playful, genuine approach can turn followers into brand fans — and, in this case, do it with a wagging tail.
