Published on April 7, 2021 at 4:30 p.m. by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small
Published on April 5, 2021 at 6:46 p.m. by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see
Published on March 11, 2021, at 8:29 a.m. by Bella Valentini. While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is
Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for
Published on February 24, 2021, at 9:30 p.m. by Emma Britt. If someone knew nothing about your business other than what they saw from a single photo, how would they describe it? When one thinks of public relations, photography is probably not the first thing on
Published on February 11, 2021, at 12:44 p.m. by Emma Britt. That snazzy jacket or fancy pair of shoes you see on your social media feed may not be the items you would generally pick out when shopping around at your local store. Let’s be honest
Published on January 27, 2021, at 1:47 p.m.by Kathleen McManus. When many states across the U.S. faced lockdown and stay-at-home orders in mid-March, small-business owners faced the question, “What’s next?” As physical storefronts closed and consumers stayed home, small businesses were challenged with connecting to
Published on November 20, 2020, at 12:50 p.m. by Caroline Ladd. Social media is a communication strategy that has been essential to businesses in recent years. In 2020 specifically, companies have been taking advantage of these channels in order to have a better connection and
Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that
