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Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October of 2022, Twitter, now rebranded as X, was purchased by Elon Musk. Since then, the

What’s the Story? Oasis Is Back

What’s the Story? Oasis Is Back

Published on September 26,2024, at 10:26 a.m. By Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted the

A Hot New Bombshell Enters the PR World

A Hot New Bombshell Enters the PR World

Published on September 23, 2024, at 9:26 p.m. By Jane Blissett. If you haven’t watched television this summer, then you wouldn’t know that “Love Island USA” has taken the world by storm. With electric characters and plot twists, the series became the No. 1 most streamed reality

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate

The Ethics of Parasocial Relationships in the Digital Age

The Ethics of Parasocial Relationships in the Digital Age

Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a

When PR Fires Reignite (And How to Douse the Flames)

When PR Fires Reignite (And How to Douse the Flames)

Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The

The Rise of Reality Television

The Rise of Reality Television

Published on March 27, 2024, 9:38 p.m. by Stephanie Smith. Over the past few years, it feels like reality TV has become a staple in many lives. Surprisingly, reality TV has been around since 1948, even though it became popular in the 21st century. About 79% of adult

Media Blitz: The Changing Media Culture in College Football

Media Blitz: The Changing Media Culture in College Football

Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning

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