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She’s More Than a Doll: Barbie

She’s More Than a Doll: Barbie

Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media

Disney Knows Best: Disney100 on TikTok

Disney Knows Best: Disney100 on TikTok

Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

The Importance of Utilizing PR in Higher Education

The Importance of Utilizing PR in Higher Education

Published on November 17, 2023, 7:56 p.m.by Chloe Petro. When most people think of public relations, they think of press releases, PR unboxing hauls or celebrity PR failures. While public relations encompasses those things, it also plays vital role in more industries than people realize. One place

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

Jump Scare: Let’s Talk About Ghostwriting

Jump Scare: Let’s Talk About Ghostwriting

Published on November 1, 2023, 9:04 p.m.by Ali Burleson. Ghostwriting is a longstanding practice and can bring both negative and positive reactions from readers. It’s common in the public relations field, and as a PR practitioner, you may not be fully aware of the benefits ghostwriting

Turning Chaos into Calm: PR Stress Relief

Turning Chaos into Calm: PR Stress Relief

Published on October 20, 2023, 2:20 p.m. by Kat Weir. Public relations is often glamorized as a field of creativity and communication prowess. Behind the scenes, however, PR practitioners are no strangers to the intense stress and pressure of their roles. From managing crises to

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

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