Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is built on nearly a century of history and golf prestige. Every first week of April
Published on April 16, 2025, at 10:15 p.m.by Ava Stevens. Public relations campaigns are objective-driven practices that aim to maintain positive relations between a brand and its public. With nonprofit organizations having limited resources, how exactly do they drive change? Brainstorming processWhen it comes to
Published on April 15, 2025, at 2:54 p.m. by Katie Black. In today’s fast-paced digital world, brands everywhere are navigating new ways to connect with audiences. Traditional public relations tactics like press releases and media coverage do still matter, but many of today’s biggest PR wins are
Published on April 15, 2025, at 10:02 a.m.by Evie Feinour. If you’re living in the 21st century, there’s a good chance you’ve heard the term “cancel culture” tossed around in conversations about social media, politics and celebrities. But what does it really mean—and where did
Published on April 14, 2025, at 3:58 p.m. by Abby Cope. Social media has opened the door to countless opportunities, such as the start of content creation as a solid job pursuit, brand promotion and even becoming a source of news to younger generations. However,
Published on March 31, 2025, at 5:07 p.m.by Olivia Pickens. The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a video that demanded, “STOP. PUTTING. MIDDLE. AGED. PEOPLE. ON. PR. TEAMS.” If you’re
Published on March 27, 2025, at 10:34 a.m. by Reese Ham. In January 2025, Mark Zuckerberg’s company, Meta Inc., announced major changes to its social media platforms. This shift in Meta’s media moderation introduced many nuances to the already sometimes difficult-to-navigate social media realm, leaving users of
Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the
Published on March 18, 2025, at 3:05 p.m.by Ava Stevens. The public relations industry has rapidly evolved to the advancements of technology and the digital force. Over the past 10 years, social media, the development of particular skill sets and artificial intelligence have all been
