Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
Wait! Don’t Take the Bait!
Rage baiting dominates social media, from Mikayla Nogueira to Donald Trump, proving outrage drives engagement, fuels division and keeps controversial creators trending online.
Scroll, Like, Vote.
From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses
Inside the Glamour and Grit of Influencer Marketing
Influencer marketing merges authenticity, strategy and compliance, turning sponsored content into powerful, trust-driven campaigns that deliver real returns for brands.
It’s A Master Class in Marketing
With a 0.55% ticket chance and almost no commercials, The Masters proves exclusivity is its most powerful marketing strategy.
The Art and Strategy of Nonprofit Communications Campaigns
Nonprofit campaigns blend strategy, collaboration and data-driven insight, proving that even with limited resources, clear branding and community partnerships can drive lasting change.
The Power of Authenticity in Small Business Social Media
Brands win on social media by prioritizing authenticity, consistency, and audience connection, using genuine content to build trust, loyalty, and growth.
Cancel Culture vs. Accountability: Where Do We Draw The Line?
Cancel culture sparks debate over accountability, free speech and reputation, challenging individuals, brands and PR professionals to balance responsibility, authenticity and rebuilding public trust.
How Brain Rot Language Has Impacted Professionalism
Social media slang and “brain rot” culture risk eroding Gen Z professionalism, demanding clearer boundaries between personal expression and workplace expectations.
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a