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Building Brand Personas

“The man your man could smell like” is now the man you see everywhere. Isaiah Mustafa, also known as the Old Spice Guy, took over TVs this summer from The Today Show to The Emmys, where he won the award for Outstanding Commercial. He’s been

Failure to Tweet: The Bieber Effect

Celebs should worry about what they tweet, but what about what they don’t tweet? Are they liable for this as well? We know about the benefits of social media, but has anyone considered what a monster it could be? Justin Bieber’s manager sure has. YouTube

Type Safely While Tweeting

As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up to. Okay, I’ll admit I don’t only follow my friends

Find Your Inner Gaga

Last Monday, I was sitting in the living room with my roommate waiting to watch one of our crazy addictions, The Bachelor. With my computer in my lap, I pulled up my Twitter account and decided to tweet something about the show (obsessive – I

A Social Media Ghost?

We live in a world where we expect people to write speeches for others. Our teachers tell us it could be part of our daily job description. Writing for the vice president or president of a company is not considered unethical. It is part of

October Brings Social Media Changes

With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying on top of the changes can be a challenge. This

Social Media Marketing Overload

I log onto my Facebook account. Another fan page request, this time for a cosmetic product I don’t even use. And even if I did use it, why on Earth would I feel the need to let everyone else on Facebook know that I am

Hitting the Target

Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target. That night Target offered a unique shopping experience. Hundreds of students packed the

A Time of Transition

Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not

WOM- A useful technique for PR?

Remember back when you were in elementary school and a rumor started at the lunch table that got passed down through 20 kids in a matter of seconds? Well, word travels fast and people have been using the method for hundreds of years. Benjamin Franklin,

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