Posted At: January 1, 2008 9:52 AM | Posted By: Kelly Bond by Erin Ireland With all presidential candidates utilizing social media as part of their campaigns, many communicators are left wondering how this tactic will affect voter decisions and turnout. The Democrats quickly utilized
Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would
Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where everyone has the power to make and be the news
Posted At: April 9, 2008 1:08 PM by Aaron McKevitt, Contributing Writer As another throng of public relations students line up to graduate this summer, employers will be looking to hire young men and women with specific skills. In many cases, these are skills employers
Posted At: April 9, 2008 12:33 PM by CJ McCormick and Mary Elizabeth Roberson For Aaron Uhrmacher, social media is not just a way to network and keep in touch with friends and family—it is a way to pay the bills. Uhrmacher is the global
Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … MyBarackObama.com? Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political
Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college
Posted At: November 1, 2010 11:20 AM by Katie Breaseale Hospitals can be viewed as stark, uninviting places full of sadness and despair. Some hospitals, however, are taking steps to alter this image and to brand themselves as welcoming places of healing and learning. Public relations
by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With such a large talent base, maintaining effective employee relations is
by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the significance of social media. Social media standing in the foreground
