Meta’s Policy Shift Makes Brands Enter New Era
Meta’s 2025 moderation changes replace fact-checking with community notes, raising misinformation risks and brand safety concerns, demanding proactive monitoring from businesses.
The Joke’s on Whom? Navigating Humor in Crisis Management
Humor can humanize brands during crises if strategic and empathetic, as shown by Chipotle and KFC, but risks backlash if misjudged.
Adapting to the Digital Era: How Social Media, AI and Creativity Are Reshaping Public Relations
PR has evolved through social media, creative integration, and AI adoption, while strategic thinking, writing skills, and human trust remain essential.
50 Years Later and It’s Still Saturday Night
The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather
Weaponized Words and the Battle for Reputation
Smear campaigns use strategic messaging and social media to damage reputations, highlighting ethical challenges and the importance of transparency, preparation and responsible public relations.
Meaning Over Marketing: Gen Z’s PR Revolution
[vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a
Politics, Pop Stars and Public Relations
Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day
From Over-Saturated to Oversharing
Influencer culture shifted from curated perfection to authentic transparency, boosting trust, mental health dialogue, and marketing success through genuine audience connections.
Beyond the Scroll: The Reality of a Career in Social Media
A decade ago, social media was a mix of heavily filtered selfies and random status updates. Today, it’s a high-stakes battlefield.
What Will Happen in 2025?
As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global