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Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Bud-Lash: The Bud Light Boycott Explained

Bud-Lash: The Bud Light Boycott Explained

Published on September 13, 2023, at 9:42 p.m.by Alaina McDuffie. Anheuser-Busch, the world’s largest beer brewing company, has come under fire following its partnership with transgender influencer Dylan Mulvaney. The brewery, which is known for brands like Bud Light, Budweiser and Michelob Ultra, is in the midst of a

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

LinkedIn: A Two-Way Street for Employees and Employers

LinkedIn: A Two-Way Street for Employees and Employers

Published on March 9, 2023, at 10:43 a.m. by Kate Amberson. If you’re like me, once you started college you spent more time on LinkedIn than any other social media platform. Scrolling through your feed while exploring new connections and potential jobs becomes addictive. In

Let’s Talk About Starbucks Oleato

Let’s Talk About Starbucks Oleato

Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna

“Decoding” Social Media

“Decoding” Social Media

  Published on March 7, 2023, at 11:17 a.m.by Jenna Richardson. The internet has its own lingo. Between internet slang, jokes, memes and viral content, users have created an intricate and confusing web of information. If you grew up with it, this internet lingo is

Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

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