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Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Crossing Cultures: PR Edition

Crossing Cultures: PR Edition

Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and

Never Underestimate a Peacock

Never Underestimate a Peacock

Published on April 11, 2022, at 11:01 p.m. by Katie Holec. March Madness is the NCAA Division I men’s basketball tournament that has become a staple for most sports fans in the month of March. People create brackets to predict the ultimate winner. Every year March

Twitch Is Your New Favorite Social Media

Twitch Is Your New Favorite Social Media

Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are able to live longer and reach a broader audience, but there are times when social

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

Published on March 3, 2022, at 9:53 p.m. by Schulyer Rosson. When we think of Oscar Mayer, many of us are reminded of childhood sandwich lunches, not skincare. Oscar Mayer has transformed from deli to delicacy, launching the first bologna-inspired sheet mask. The meat powerhouse

Manifest Your Dreams One Tweet at a Time

Manifest Your Dreams One Tweet at a Time

Published on February 17, 2022, at 7:03 p.m.by Sydney Miner. “If you believe it, you can achieve it.” This simple phrase is commonly repeated to us throughout our lives. We’re told that if you work hard and believe in yourself, then your dreams can become

Etsy’s Small Businesses Go Global While the World Shuts Down

Etsy’s Small Businesses Go Global While the World Shuts Down

Published on February 17, 2022, at 6:56 p.m. by Jennafer Bowman. Since the start of the COVID-19 pandemic, many people have gotten into pandemic passion projects, such as baking, at-home fitness and craft-making. Some took their passion projects to the next level and started to

“Some Good News” Replaces Social Media Blues

“Some Good News” Replaces Social Media Blues

Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is all-consuming in the world of the pandemic. While scrolling on social media, people begin to come across a new platform called

“The Legend of Zelda”: Media Mastery

“The Legend of Zelda”: Media Mastery

Published on December 1, 2021 at 5:20 p.m. by Tory Elliott When Nintendo announced in 2019 that there will be a sequel to “The Legend of Zelda: Breath of the Wild” — one of the best video games of 2017 — fans of the series waited with bated breath for the

The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping

The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping

Published on December 1, 2021 at 5:16 p.m. by Elise Luoma The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping The gift-giving season may not start until mid-December, but early shopping has commenced. Whether the Nintendo Switch, Apple AirPods Pro or the infamous Peloton

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