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The AI Advantage in PR

The AI Advantage in PR

Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal and is evolving constantly. Although there is still much to learn

Ticketmaster: Monopolizing a Bad Reputation

Ticketmaster: Monopolizing a Bad Reputation

  Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said

Transparency and Protection

Transparency and Protection

Published on February 27, 2019, at 9:24 p.m. by Mickey Kennedy. Transparency has risen in the communication industry as a buzzword and a modern issue that needs to be addressed. But transparency has always been around, and it has always been a concept that public

What Does “Being Ethical” Mean in 2017?

What Does “Being Ethical” Mean in 2017?

Published on June 24, 2017, at 5:20 a.m. by Elizabeth Selmarten. It’s about halfway through 2017, and the world has stood witness to tirades on Twitter, terrorist attacks, major news network sex scandals, government leaks, political conflicts of interest, hacking allegations, a tone-deaf soda company,

Keyword: Transparency

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a man suffering from a mental illness and tazing of students

CSR in PR

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.” It includes “many and various

Keeping the Promise

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to key publics. These practices and promise can be expressed in a variety of ways, from

Greenwashing: Be Better.

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great options. But in the effort to be well-informed consumers, it’s

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

“Cheerio” to General Mills’ Transparency

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no

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