Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal and is evolving constantly. Although there is still much to learn
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.
Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in
Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth
Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside
by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what you’re taught to do in school? A well-oiled campaign is
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative
Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted through many different applications over time. While the word is
Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you
Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the
