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PRofiles: Kelly Presperin of KCD Worldwide

PRofiles: Kelly Presperin of KCD Worldwide

Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in

Creating “Big Magic” in PR

Creating “Big Magic” in PR

Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside

Risky Business: PR and Creativity

Risky Business: PR and Creativity

by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what you’re taught to do in school? A well-oiled campaign is

Creativity Evolved

Creativity Evolved

Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative

A New Age of Creatives

A New Age of Creatives

Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted through many different applications over time. While the word is

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Success in Simplicity

Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the

Create Like a Kid

Posted At: March 19, 2013 6:15 P.M. by Caroline Murray In the field of communications, constant creativity is a part of basic job duties. Whether it is coming up with a new slogan, designing a flier or writing the weekly blog post, one thing’s for

Colliding Ideas Create the Perfect “Storm”

Colliding Ideas Create the Perfect “Storm”

Posted At: March 15, 2013 9:30 P.M. by Kaitlyn Honnold Sometimes it takes 15 pairs of kneepads to get professionals brainstorming creatively. “Target wanted to make its kids department more interesting for kids,” said Glenn Karwoski, senior vice president of the Karwoski & Courage PR firm

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