The AI Advantage in PR
The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal
Deck the Halls: How to Approach the Holiday Season as a PR Practitioner
Holiday PR demands early planning, creative differentiation, strategic pitching and authentic charitable partnerships to successfully capture consumers during competitive seasonal campaigns.
PRofiles: Kelly Presperin of KCD Worldwide
Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University
Rebranding: Change Is Good
Rebranding, when combined with significant actionable changes, may be the best route for a company to take when seeking to reinvigorate a brand.
Creating “Big Magic” in PR
Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the
Risky Business: PR and Creativity
by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What
Creativity Evolved
Creativity is becoming an increasingly valuable skill in public relations, where fresh ideas can set campaigns apart. But being creative takes more than simply
A New Age of Creatives
Great ideas don’t happen in isolation. Here’s how collaboration across disciplines is redefining creativity in communications.
Beanbags to Conference Tables: rbb Public Relations
Rbb Public Relations rejects rigid 9-to-5 schedules in favor of a transparent environment where every employee’s opinion carries weight.
Success in Simplicity
Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of