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From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses
Your Mic Is Hot, But Is Your Content?
Published on Feb. 11, 2025, at 2:43 p.m. by Ella Kate Baker. “We should start a podcast!” says anyone who has shared a common
Runway to Real Life: The PR Implications of Celebrity Style
Celebrity fashion choices drive powerful, authentic PR for brands, influencing trends, boosting sales, and expanding audiences through organic exposure and socially amplified fan engagement.
The Ethics of Parasocial Relationships in the Digital Age
Parasocial relationships, amplified by social media, shape brand and celebrity connections, offering PR opportunities while raising ethical concerns about exploitation.
Rachel Zegler’s Comeback: Restoring Reputation in the Media
Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger
New Balance Is the New Trend
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is
U2 and Inhaler: Two Generations of Irish Rock Bands
Published on April 29, 2023, at 8:10 a.m.by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost
A24’s Expertise: Authentically Connecting with Audiences
Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo. “Parents need to know that even though former Disney stars Selena Gomez and Vanessa
Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in
The Royal Family: PR’s Favorite Case Study
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in