Published on November 17, 2023, 7:56 p.m.by Chloe Petro. When most people think of public relations, they think of press releases, PR unboxing hauls or celebrity PR failures. While public relations encompasses those things, it also plays vital role in more industries than people realize. One place
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand