Published on April 12, 2024 at 5:49 p.m. By Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.
Published on October 30, 2023, at 3:53 p.m.by Katherine Williams. In today’s digital world, children are growing up in a vastly different environment than their parents or grandparents did. Social media platforms have made children not only consumers of content but also active participants, sharing
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes
Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success
Published on March 23, 2022, at 5:40 p.m. by Heather Smyth. Fyre Festival promised the opportunity to stay in a luxury villa and spend the day on a yacht while anticipating a music festival on Pablo Escobar’s private island. This exclusive experience of a lifetime quickly spiraled
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5, 2021, eight lives were lost in a crowd of 50,000 people at Travis Scott’s Astroworld Festival. Despite
Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’
Published on October 21, 2020, at 10:05 p.m. by Allison Cohen. The environment affects everyone and is a topic of discussion to which specialists and politicians are bringing more attention. People worldwide are debating how to conserve energy and the best ways to protect the
