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Social Media Transparency in Influencers

Social Media Transparency in Influencers

Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’

Recycling Eco-Ethics: How Brands Are Staying Sustainable

Recycling Eco-Ethics: How Brands Are Staying Sustainable

Published on October 21, 2020, at 10:05 p.m. by Allison Cohen. The environment affects everyone and is a topic of discussion to which specialists and politicians are bringing more attention. People worldwide are debating how to conserve energy and the best ways to protect the

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become

Brand Ethics: Companies and Individuals Reevaluate Their Images

Brand Ethics: Companies and Individuals Reevaluate Their Images

Published on September 30, 2020, at 6:30 p.m. by Kendal Lambert. Ethics is defined as the branch of knowledge that deals with moral principles. Companies and brands must band together all of the values they hold and want to represent. In today’s changing climate, some

Leveling The Playing Field

Leveling The Playing Field

Published on April 9, 2020, at 7:39 p.m. by Macy Krauthamer. Sports are a fantastic way to socialize. They have a special ability to bring people together, regardless of race, age, religion, socio-economic class or gender. That said, women make up nearly half of the

PR, Ethics and the First Amendment

PR, Ethics and the First Amendment

Published on March 2, 2020, at 6:51 p.m. by Macy Krauthamer. Freedom of speech is crucial to the truth now more than ever — especially when it comes to public relations. It gives United States citizens the right to express their opinions and not disparage

Brands: We Trust Them, We Trust Them Not

Brands: We Trust Them, We Trust Them Not

Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for change. Today, they are expected to take a stand, to make a difference, to be positive players in society. Corporations are

Ethically Responding to Tragedy

Ethically Responding to Tragedy

Published on February 5, 2020, at 10:56 p.m. by Jordan Axel. What do tragedy and sports have in common? They bring unity to an otherwise divided world. No one is ready to hear the gut-wrenching news that someone they love and admire has passed away

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