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Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

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Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.

Why Creating Original Content for Each Platform Is Worth Your Time

Why Creating Original Content for Each Platform Is Worth Your Time

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Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering

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