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From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses
From Over-Saturated to Oversharing
Influencer culture shifted from curated perfection to authentic transparency, boosting trust, mental health dialogue, and marketing success through genuine audience connections.
Your Mic Is Hot, But Is Your Content?
Published on Feb. 11, 2025, at 2:43 p.m. by Ella Kate Baker. “We should start a podcast!” says anyone who has shared a common
Alex Cooper’s Digital Domination
Since the release of Call Her Daddy six years ago, Alex Cooper has rebranded her career from someone giving risqué advice to the internet’s
Powerful Paws: How Dog Influencers Shape PR
Dog influencers are social media’s latest stars with loving faces and wagging tails.
Coachella Influencer Olympics
Coachella isn’t just a festival—it’s a marketing playground. Here’s how brands turn moments into massive buzz.
The Ethics of Parasocial Relationships in the Digital Age
Parasocial relationships, amplified by social media, shape brand and celebrity connections, offering PR opportunities while raising ethical concerns about exploitation.
PR’s Ethical Challenge of Protecting Children in the Digital Age
As children increasingly navigate social media, PR professionals must prioritize ethics, transparency, and media education to protect minors while fostering inclusive, responsible digital engagement.
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his
De-Influencing Public Relations
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all