PR in the Paddock: The Rise of Formula 1
Formula 1’s surge stems from Liberty Media Corp.’s digital expansion and Netflix’s Formula 1: Drive to Survive, boosting storytelling, social engagement and global fan
The AI Advantage in PR
The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal
2024 Vision: Emerging PR Trends
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.
Deck the Halls: How to Approach the Holiday Season as a PR Practitioner
Holiday PR demands early planning, creative differentiation, strategic pitching and authentic charitable partnerships to successfully capture consumers during competitive seasonal campaigns.
The Food and Beverage Industry: Revolutionized by Social Media and PR
Social media and PR transformed the food and beverage industry, making online presence, influencer marketing, creativity, and strategic storytelling essential for restaurant success.
Missing in Action: Where Are the Men in Public Relations Classrooms?
Public relations is female-dominated, yet men hold leadership roles; industry seeks inclusivity, awareness and balanced representation through education, mentorship and outreach.
The PR of the Playlist: Strategy in the Streaming Age
Public relations in music is evolving from traditional pitching to digital strategies playlist placement, streaming promotion and social media branding.
Nepo Babies Show the Value of Good PR Teams
“Nepo baby” discourse highlights nepotism in Hollywood, shaping public perception and emphasizing importance of media relations, PR strategy and celebrity responses.
Veganism in a “Meat & Potatoes” Society
Vegan restaurants in the South are expanding, targeting meat eaters, reshaping perceptions and tapping a growing market through inclusive menus and marketing.
How PR Was Affected During the Pandemic
COVID-19 forced PR industry adaptation through crisis communication, remote work, and innovative strategies, strengthening resilience, flexibility and preparedness for future challenges.