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From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

The PR of the Playlist: Strategy in the Streaming Age

The PR of the Playlist: Strategy in the Streaming Age

Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry

Successful PR in the Music Industry (Taylor’s Version)

Successful PR in the Music Industry (Taylor’s Version)

Published on April 7, 2021 at 4:23 p.m.  by Lawson Colgate. “There is nothing I do better than revenge” is more than a simple line from Taylor Swift’s 2010 album, “Speak Now.” Although “Better Than Revenge” was written in terms of a romantic relationship, these words speak

How PR Amplifies the Universal Language of Music Amidst a Pandemic

How PR Amplifies the Universal Language of Music Amidst a Pandemic

Published on March 19, 2021, at 7:01 p.m.  by Emma Britt. If any industry has taken a gut-wrenching hit because of the global pandemic, it has been the music industry. Music festivals, concerts and even small karaoke nights no longer look like crowds of people in

TikTok: The Music Industry’s Claim to Fame

TikTok: The Music Industry’s Claim to Fame

Published on February 23, 2021, at 6:57 p.m. by Olivia Cooley. I don’t know about you, but almost every time a song from the radio comes on, a dance routine that has most likely been memorized by millions of people pops in my head. We can

Free(dom) Music

Free(dom) Music

Published on Sept. 18, 2017, at 3:23 p.m. by Jessie Banks. If you have ever been to a major city, there is a good chance you’ve seen at least one struggling musician on the sidewalks. In New York City they come in the form of

Keeping On Beat With Online Demand

Keeping On Beat With Online Demand

Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible

[Insert Tidal Here]

[Insert Tidal Here]

Posted on April 27, 2016, at 11:55 a.m. by Elizabeth Broussard. Well, Beyoncé’s done it again. This past Saturday, the singer released a compelling visual album on Tidal named “Lemonade.” The multidimensional lyrics and engaging video content have fans and music industry executives alike discussing whether

The New Rhythm of Music PR

The New Rhythm of Music PR

Posted: March 16, 2015, 10:10 a.m. by Mackensie Henderson. After years of plummeting sales numbers, the music industry has taken to its key players to amass more publicity. Between Justin Timberlake’s success in bringing back vinyl records and Beyoncé’s innovative method of releasing an album, the

The Nashville and Florence Scenes: Creating Music Conversations

The Nashville and Florence Scenes: Creating Music Conversations

Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the

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