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Hailey Bieber Knows a Thing or Two About PR

Hailey Bieber Knows a Thing or Two About PR

Published on Nov. 17, 2022, at 2:14 p.m.by Abby Walsh. She’s a supermodel, a socialite and married to Justin Bieber, one of the most famous artists of our time. Hailey Bieber lives a life of luxury as a result of strategic moves designed to enhance

How TikTok Is Being Used Strategically in PR

How TikTok Is Being Used Strategically in PR

Published on Oct. 26, 2022, at 5:19 p.m. by Kelsey Nayman. If you heard the phrase “tik tok” in 2009, chances are you would probably think of American singer-songwriter Kesha’s hit “TiK ToK.” Today, it’s more likely that your mind would go to the app of the

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook,

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Are PR Packages Really PR?

Are PR Packages Really PR?

Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted

Don’t Blink: It’s Only Trending for Now

Don’t Blink: It’s Only Trending for Now

Published on March 28, 2022, at 10:01 p.m. By Kyrsten Eller. As the digital age continues to evolve, the trends in our lives do, too. Whether it be a new recipe that we come across on our TikTok “For You” page or a stylish new

Print to Digital: Magazines Adapt to Changing Times

Print to Digital: Magazines Adapt to Changing Times

Published on March 23, 2022, at 8:00 p.m.by Sydney Miner. When was the last time you went to the store and bought a magazine? Maybe you picked up a copy to browse while traveling or decided to grab an issue about your favorite celebrity. Although

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Nails to “Mails”: Nail Artists Polish Their Personal Brands

Published on March 7, 2022, at 11:15 p.m.by Alice Helms. The smell of fresh polish and scented lotion while hearing the buzzing of nail-grooming tools is a common experience for many of us as we have our nails professionally done. Male or female, our thought

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