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The PR and Marketing Behind Viral Health Challenges

The PR and Marketing Behind Viral Health Challenges

Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to better themselves. Because New Year’s resolutions are meant to be practiced over the length of

Kathleen McManus: Setting the Standard of Excellence in PR

Kathleen McManus: Setting the Standard of Excellence in PR

Published on April 9, 2024, 11:19 a.m. by CamiLee Downey. Each spring, PRWeek awards leaders in the communications industry for excellence in the field. This year marks the 25th year of the PRWeek awards, and they stand to recognize the best of the best in the

How the Possible TikTok Ban Is Affecting PR

How the Possible TikTok Ban Is Affecting PR

Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox

Tiara Talk: The Pageant Industry’s Evolving Reputation

Tiara Talk: The Pageant Industry’s Evolving Reputation

Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition

Disney Knows Best: Disney100 on TikTok

Disney Knows Best: Disney100 on TikTok

Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

Get Ready for Success: #GRWM

Get Ready for Success: #GRWM

Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok, showcasing social media influencers in their natural states getting ready for an event of some sort. Whether they’re getting ready for bed,

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