Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning
Published on April 17, 2025, at 1:50 p.m. by Ella Kate Baker. Ten years ago, one might spend their free time watching their favorite TV show or a 30-minute video from their favorite YouTuber. Now, it’s possible to catch up on the latest influencer scandals,
Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the
Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication
Published on Dec. 16, 2024, at 7:39 p.m. by Victoria Donato. If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who carried the hit supernatural teen drama “The Vampire Diaries.” Fictional brothers Damon and Stefan Salvatore captivated audiences
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks
Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted
Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate
Published on September 9, 2024, at 4:33 p.m.by CamiLee Downey. Every year during the first full week of April, thousands flock to Augusta, Georgia, to watch one of the most exclusive sporting events of the year: the Masters Tournament. The event’s exclusivity has made the masses
