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Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

U2 and Inhaler: Two Generations of Irish Rock Bands

U2 and Inhaler: Two Generations of Irish Rock Bands

Published on April 29, 2023, at 8:10 a.m.by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost 50 years thanks to several avenues. Whether it be “With or Without You” (aka Ross and Rachel’s song from “Friends”) or frontman Bono’s

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media

Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

Hailey Bieber Knows a Thing or Two About PR

Hailey Bieber Knows a Thing or Two About PR

Published on Nov. 17, 2022, at 2:14 p.m.by Abby Walsh. She’s a supermodel, a socialite and married to Justin Bieber, one of the most famous artists of our time. Hailey Bieber lives a life of luxury as a result of strategic moves designed to enhance

How TikTok Is Being Used Strategically in PR

How TikTok Is Being Used Strategically in PR

Published on Oct. 26, 2022, at 5:19 p.m. by Kelsey Nayman. If you heard the phrase “tik tok” in 2009, chances are you would probably think of American singer-songwriter Kesha’s hit “TiK ToK.” Today, it’s more likely that your mind would go to the app of the

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

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