Skip links

The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

The Power of Visibility: Keith Lee

The Power of Visibility: Keith Lee

Published on September 21, 2023, at 2:50 p.m. by Morgan Perkins. Food reviewer Keith Lee is changing the lives of small-business owners through his charismatic and earnest food reviews on TikTok. Lee demonstrates a powerful example of how social media can transform the trajectory of someone’s life and how

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

U2 and Inhaler: Two Generations of Irish Rock Bands

U2 and Inhaler: Two Generations of Irish Rock Bands

Published on April 29, 2023, at 8:10 a.m.by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost 50 years thanks to several avenues. Whether it be “With or Without You” (aka Ross and Rachel’s song from “Friends”) or frontman Bono’s

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media

Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

Hailey Bieber Knows a Thing or Two About PR

Hailey Bieber Knows a Thing or Two About PR

Published on Nov. 17, 2022, at 2:14 p.m.by Abby Walsh. She’s a supermodel, a socialite and married to Justin Bieber, one of the most famous artists of our time. Hailey Bieber lives a life of luxury as a result of strategic moves designed to enhance

Return to top of page