Published on May 7, 2024 at 2:05 p.m. by Halston Seton. As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively. A common misconception about storytelling is that it involves a long conversation with one
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.
Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions
Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for National Noodle Day. Someone makes a joke under their breath, “Send Noods. You know, like send nudes, but noodles.” Unfortunately, the
Published on October 2, 2020, at 6:11 p.m. by Emily Safron As the United States gears up for one of the most critical elections in the nation’s history, social media has become essential in keeping up with the news. While there are many benefits to
Published on June 13, 2017, at 8:38 a.m. by Kayla Sullivan. The Duke and Duchess of Cambridge and Prince Harry have launched a campaign in the United Kingdom called Heads Together to encourage conversations about mental health. The Royal Foundation has partnered with eight charities that
Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s
Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English
Published on October 12, 2016, at 11:20 p.m. By Ashley Stults Amazon recently launched a PR campaign of 10-second ads promoting its smart speaker product, Amazon Echo. Released in the U.S. in 2015, Echo was an instant hit. The product often referred to as Alexa is
