Mastering Effective Storytelling in Public Relations
As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively.
Deck the Halls: How to Approach the Holiday Season as a PR Practitioner
Holiday PR demands early planning, creative differentiation, strategic pitching and authentic charitable partnerships to successfully capture consumers during competitive seasonal campaigns.
TikTok’s Favorite Politician
Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank
Competing for the PRize: Brands and the “Squid Game” Buzz
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a
Kraft’s ‘Send Noods’ Campaign Gets Sent Back
Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for
How Social Media Platforms Have Impacted the Upcoming Election
As elections approach, social media platforms influence voters through information hubs, fact checking and targeted tools for civic engagement
A Royal Campaign
Published on June 13, 2017, at 8:38 a.m. by Kayla Sullivan. The Duke and Duchess of Cambridge and Prince Harry have launched a campaign
A Campaign Creating Quite the Buzz
Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you
Some Things Stay the Same
Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the
A+ for Amazon
Published on October 12, 2016, at 11:20 p.m. By Ashley Stults Amazon recently launched a PR campaign of 10-second ads promoting its smart speaker product,