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Snapchat Makes the Final Four

Snapchat Makes the Final Four

Posted: April 3, 2015, 12:05 p.m. by Esther Workman. Snapchat is on the fast track to becoming the Kentucky basketball of social media, making slam dunks on and off the court. According to Adweek, Amazon and Hollister paid the company a hefty $750,000 each for

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

A Tweet of Giving

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their favorite causes. This spirit of giving reappears every year, but

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

A+ for Average

A+ for Average

Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

A Time of Transition

Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not

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