We’re So Obsessed…And PR Loves Us!
From watch parties to viral fan theories, audience obsession transforms viewers into active participants, showing how entertainment can shape behavior and influence public relations
Beyond Borders: What It Really Means to Work in Public Relations Abroad
Working in global public relations requires more than travel—it demands adaptability, cultural awareness and the ability to communicate effectively across diverse audiences and media
The Windy City Advantage: Why Chicago Is a Hidden Gem for PR Professionals
Chicago offers PR professionals big-city opportunity with a grounded culture, blending career growth, strong networks, and livability without the intensity of coastal markets.
Reboots, Reunions and Results
Reunion specials revive beloved shows like Friends and Hannah Montana, leveraging nostalgia to boost viewership, engagement, and media attention across generations.
A Tradition Like No Other
The Masters stands out through tradition, exclusivity, and fan-focused experiences, using unique policies and rituals to build a timeless, iconic brand beyond sport.
The Pop Off of Podcasts
Podcasts have evolved into essential PR platforms, giving public figures space to tell stories, manage reputation, and connect authentically with audiences beyond traditional media.
A Tale of Two Food Brands
Childhood food memories meet viral trends; Bobba faces backlash for cultural erasure, while Yolélé thrives by celebrating heritage and authenticity in marketing
How Delta Air Lines Takes Customers to New Heights
Delta Air Lines differentiates through premium customer experiences, from stress-reducing airport innovations to elevated onboard offerings, building loyalty through strategic communications and service excellence.
Careers vs. Cinema
Film and television influence career dreams by glamorizing jobs, but real PR work values authenticity, growth, adaptability, and meaningful everyday experiences beyond fiction.
The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.