The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan
PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.
The Art of Nostalgia
TikTok’s 2016 nostalgia trend shows how powerful memories can be, influencing fashion, social media and marketing strategies as brands revive past trends for a
Media Training Legends
Media training shapes Alabama athletes’ consistency, professionalism, and brand, equipping them to handle interviews, build relationships, and uphold a legacy rooted in tradition.
PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast
With podcasts emerging from established public relations groups like PRSSA and PRWeek, they provide practitioners with an effective way to tell a story.
Tiara Talk: The Pageant Industry’s Evolving Reputation
Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body
She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand.
How Bama Built Influencers’ Brands
101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the
From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Media and the PR Playbook: Strategies for Sporting Success
In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines