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The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

PR and Photography: Is a Picture Really Worth a Thousand Words?

PR and Photography: Is a Picture Really Worth a Thousand Words?

Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Published on March 1, 2023, at 5:40 p.m. by Morgan Perkins. Enthusiastic fans of Disney’s Avatar franchise have waited 13 years to experience the world of Pandora again. The comment section of Avatar’s official Instagram was filled with positive remarks from viewers and organizations who saw “Avatar: The Way

The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

The Evolution of a 2022 PRWeek 40 Under 40 Honoree: Danielle Cassady

The Evolution of a 2022 PRWeek 40 Under 40 Honoree: Danielle Cassady

Published on Dec. 09, 2022,  at 5:36 p.m.by Carleigh Clark. Danielle Cassady is the senior director of leadership communications at UPS. Cassady has been with UPS for over five years and was recently named to PRWeek’s 40 Under 40 list for 2022. PRWeek’s 40 Under 40 list is chosen

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

Trust in Public Schools: Where Did It Go?

Trust in Public Schools: Where Did It Go?

Published on Oct. 10 at 4:09 p.m.by Carleigh Clark Public school districts with dedicated communications and public relations departments are leading the way in community engagement and credibility among parents, teachers and students. As of 2021, 90.9% of school-age children in the United States attend

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