Jump Scare: Let’s Talk About Ghostwriting
Published on November 1, 2023, 9:04 p.m.by Ali Burleson. Ghostwriting is a longstanding practice and can bring both negative and positive reactions from readers. It’s
Writing Their Own Stories: How Independent Authors Make a Name for Themselves
Independent authors must self-promote, using social media, marketing, and engagement strategies to build credibility, reach readers, and succeed without traditional publishers.
The PR of Mental Health Buzzwords
Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You
“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have
Data Storytelling: The Key to Presenting Data to Clients
The foundation of a successful PR campaign is built upon data storytelling and strategy.
The Food and Beverage Industry: Revolutionized by Social Media and PR
Social media and PR transformed the food and beverage industry, making online presence, influencer marketing, creativity, and strategic storytelling essential for restaurant success.
From Strategies to Singles
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it
PR and Photography: Is a Picture Really Worth a Thousand Words?
Photography can be an effective PR tool because seeing a photo within a brand promotion requires a different level of involvement from the audience.
Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”
Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in
The Royal Family: PR’s Favorite Case Study
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in