Skip links

2024 Vision: Emerging PR Trends

2024 Vision: Emerging PR Trends

Published on March 4, 2024, 3:56 p.m. by Halston Seton. As the new year begins and technology advances, staying on top of evolving public relations trends is a must. Year after year the PR industry evolves by capitalizing on social, cultural and technological trends that

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Published on September 29, 2023, 5:02 p.m.by Katherine Williams.  From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her

Reestablishing Trust in the Media

Reestablishing Trust in the Media

Published on April 7, 2023, at 10:01 p.m. by Kate Amberson. Trust in the media is at a nearly all-time low in the United States. In fact, only 34% of Americans reported having a “great deal” or “fair amount” of trust and confidence in the

Body Positivity and Brand Authenticity

Body Positivity and Brand Authenticity

Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a

Shake the Hand of Authenticity

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.

Jessie James Decker Flips the PR World Upside Down

Jessie James Decker Flips the PR World Upside Down

Published on February 5, 2018, at 4:44 p.m. by Stephanie Zielinski. Jessie James Decker began her singing career in 2009. She took the world by storm with her reality TV show, “Eric & Jessie: Game On.” She welcomed viewers into her home and her heart.

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

UN-“Belieber”-ABLE

Posted At: March 11, 2013 2:05 P.M. by Katie Sanders When you think about public relations, you should immediately think of relationships. Even someone uninvolved in the industry knows that PR deals with the media, consumers, employees or other important publics. Building and maintaining relationships

Return to top of page