The Ethics of Parasocial Relationships in the Digital Age
Parasocial relationships, amplified by social media, shape brand and celebrity connections, offering PR opportunities while raising ethical concerns about exploitation.
We the People: How PR Sits at the Cornerstone of the Political Landscape
Published on Dec. 01, 2022, at 8:36 p.m.by Trinity Hunter. On Tuesday, Nov. 8, 2022, the United States held the midterm elections. A midterm election takes
Rain, Snow or Shine: How the Weather Industry Can Capitalize on PR Practices
Published on Nov. 7, 2022 at 5:51 p.m.by Carleigh Clark “A tornado warning has been issued for your area. Seek shelter now.” A warning
PR & LinkedIn: The Strongest Connection
Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the
Know Your Co-Workers Beyond the Cubicle
Published on May 2, 2019, at 3:16 p.m. by Whitney Blalock. The phrase “know your audience” is ingrained into the minds of young public
A Big Day for Small Things
Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University
You’re Hired, Now What?
Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on
Why Cats Need Better PR
Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs
Candy Hearts and Pink Corks
Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic.
#RockTheFirm: University of Texas Tower PR
Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and