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A Plank Center Profile: Grant Deady

A Plank Center Profile: Grant Deady

Published on May 7, 2025, at 7:38 p.m. by Abby Cope. Betsy Plank left a long-lasting legacy at The University of Alabama and the public relations field. From being nicknamed the First Lady of Public Relations to pioneering for women in her field, her impression

The Power of Authenticity in Small Business Social Media

The Power of Authenticity in Small Business Social Media

Published on April 15, 2025, at  2:54 p.m. by Katie Black. In today’s fast-paced digital world, brands everywhere are navigating new ways to connect with audiences. Traditional public relations tactics like press releases and media coverage do still matter, but many of today’s biggest PR wins are

The Joke’s on Whom? Navigating Humor in Crisis Management

The Joke’s on Whom? Navigating Humor in Crisis Management

Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the

Weaponized Words and the Battle for Reputation

Weaponized Words and the Battle for Reputation

Published on March 6, 2025, at 10:12 a.m. by Reese Ham. “Sticks and stones may break my bones, but words can never hurt me.” This age-old rhyme becomes more untrue and dated with the evolution of social media and speed at which news travels. Words

Turning Exclusivity Into Success Through Luxury PR

Turning Exclusivity Into Success Through Luxury PR

Published on Feb. 18, 2025, at 10:53 a.m. by Olivia Pickens. What are some of the first names that come to mind when you think of luxury brands? Lamborghini, Hermès, Goyard, Tiffany, Rolex and Chanel are a few that I think of. These brands might

What Will Happen in 2025?

What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with

Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses

Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses

Published on Nov. 21, 2024 at 6:08 p.m. By Christina Hunt. Over the years, women have made their presence known in the business world. For example, there are 114% more female entrepreneurs now than there were 20 years ago, and four out of every 10 businesses in

The Dynamic Duo: Events and PR

The Dynamic Duo: Events and PR

Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their engagement. So how do these two intertwine? How are companies mixing events and PR? Enhancing

Powerful Paws: How Dog Influencers Shape PR

Powerful Paws: How Dog Influencers Shape PR

Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR

Lonely at the Top? Not at Golin

Lonely at the Top? Not at Golin

Published on May 7, 2024 at 2:04 p.m. by Halston Seton. Many professionals within the public relations industry are familiar with Golin, the ever-advancing, award-winning agency headquartered in Chicago; and if you are a professional in the industry who is not familiar with it, you

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