Trends Archives - Page 2 of 14

Adapting to the Digital Era: How Social Media, AI and Creativity Are Reshaping Public Relations

Mar. 18, 2025

PR has evolved through social media, creative integration, and AI adoption, while strategic thinking, writing skills, and human trust remain essential.

From Over-Saturated to Oversharing

Feb. 25, 2025

by Abby Cope

Influencer culture shifted from curated perfection to authentic transparency, boosting trust, mental health dialogue, and marketing success through genuine audience connections.

Curly Hair Comeback

Feb. 17, 2025

by Macy Barshick

Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly,

Maximizing the Moment: The Power of Viral Communication

Oct. 31, 2024

by Megan Renzi

Viral moments drive brand growth by amplifying messages, requiring strategy, monitoring, emotional storytelling and seeding to control narratives and maximize reach.

How Locker Became the Ultimate Digital Vault

Oct. 29, 2024

by Rhodes Reddick

Locker blends social shopping with community-driven ambassador marketing, leveraging authentic referrals and campus programs to grow sustainably despite startup funding challenges.

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Oct. 24, 2024

by Lisé Badeaux

Halloween marketing drives profit through nostalgia, storytelling and social media engagement, with viral moments, influencer collaborations and immersive retail events boosting sales.

Reengaging the College Market: Brands Tap into Ambassador Programs

Oct. 16, 2024

by Megan Renzi

College ambassador programs help established brands reconnect with Gen Z through authentic peer engagement, social media, sampling events and community-driven campus relationships.

PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

May. 7, 2024

by Stephanie Smith and Meg Fullen

With podcasts emerging from established public relations groups like PRSSA and PRWeek, they provide practitioners with an effective way to tell a story.

The PR and Marketing Behind Viral Health Challenges

Apr. 16, 2024

by Anne Smith

Viral challenges like 75 Hard and Dry January leverage social accountability and wellness trends, influencing personal habits while reshaping brand marketing strategies.

The Ethics of Parasocial Relationships in the Digital Age

Apr. 9, 2024

by Meg Fullen

Parasocial relationships, amplified by social media, shape brand and celebrity connections, offering PR opportunities while raising ethical concerns about exploitation.

Trends- Page 2

Curly Hair Comeback

Maximizing the Moment: The Power of Viral Communication

How Locker Became the Ultimate Digital Vault

Reengaging the College Market: Brands Tap into Ambassador Programs

PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast

The PR and Marketing Behind Viral Health Challenges

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