Published on March 4, 2024, 3:56 p.m. by Halston Seton. As the new year begins and technology advances, staying on top of evolving public relations trends is a must. Year after year the PR industry evolves by capitalizing on social, cultural and technological trends that
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media
Published on November 19, at 12:36 p.m. by Gabrielle Sirois. Collaborations have long been used to benefit brands by giving them the chance to be exposed to different audiences. Oftentimes brands tend to collaborate with those who are similar to them because it normally makes
Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes and finding the perfect pink outfit for my 11.5 inch, blonde-haired, blue-eyed best friend. The doll known as “Barbie” was more
Posted on Nov. 12, 2015 at 1:45 p.m. by Caroline Giddis. A young girl stands in front of students in a lecture hall. They giggle as she walks in, but she stands tall and smiles. She says, “Hello, my name is Gwyneth, and I’ll be
Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of
Posted At: Feburary 15, 2012 2:00 PM by Savannah Bass Over the years, America has seen it all: rock star Barbie, lifeguard Barbie, princess Barbie, tattooed Barbie and a pregnant Barbie with a plastic, removable baby inside her abdomen.
