2024 Vision: Emerging PR Trends
In 2023, campaigns like Fenty Beauty and Barbie thrived on storytelling and partnerships; 2024 PR emphasizes authenticity, simplicity, AI support, in-person connection.
She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand.
Unexpected Inspiration from Brand Partnerships
Published on November 19, at 12:36 p.m. by Gabrielle Sirois. Collaborations have long been used to benefit brands by giving them the chance to
It’s a New Barbie World
Posted on February 5, 2016, at 1:40 p.m. by Mackenzie Ross. Like many little girls, I spent countless hours crafting fairytales, building dream homes
Big Dreams for Barbie
Posted on Nov. 12, 2015 at 1:45 p.m. by Caroline Giddis. A young girl stands in front of students in a lecture hall. They
A+ for Average
Barbie set the standard—now one creator is rewriting it. Meet the doll changing how girls see themselves.
Beautiful and Bald Barbie: A Benchmark for Social Media
Posted At: Feburary 15, 2012 2:00 PM by Savannah Bass Over the years, America has seen it all: rock star Barbie, lifeguard Barbie, princess