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Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.

The Power of Community in Public Relations

The Power of Community in Public Relations

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving

How Philanthropy Facilitates a Positive Brand Image

How Philanthropy Facilitates a Positive Brand Image

Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give

The Power of Positivity

The Power of Positivity

Published on June 6, 2017, at 8:01 a.m. by Josie Seavers. Home to 62 social Greek-letter organizations, The University of Alabama’s Greek community compromises over 36 percent of the undergraduate student body, making it one of the largest in the United States. In September of

Movember: The Month for Lip Sweaters

Movember: The Month for Lip Sweaters

Posted At: November 18, 2013 2:15 p.m. by Brian C. Hoff For the past 10 years, more than three million people around the world have begun a revolution to colloquially rename November in the name of men’s health awareness. During Movember, men grow mustaches to raise

Celebrities Fight For a Cause

Celebrities define our culture. You buy a certain style of dress, brand of jeans, type of video game or cup of coffee because the celebrity you admire the most purchases that same kind. They serve not only as entertainers, but also as opinion leaders. Whether

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