Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry
Published on Oct. 13, 2022 at 1:40 p.m. by Grace Brindley. College students often seek the advice of industry professionals, such as which experiences and relationships forged their career paths and what combination of variables equaled success. To that end, public relations students might consider
Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by
Published on February 23, 2021, at 7:02 p.m. by Kris Scott. “Britney’s Fury,” “Britney’s Meltdown,” “Britney in Crisis,” “Britney Hits Rock Bottom,” “Britney: Out of Control”: These are just a few headlines that have plagued Britney Spears’ life. “Framing Britney Spears” is an investigative docuseries produced
Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in
Published on October 1, 2020, at 7:44 p.m. by Allison Cohen Since the medieval ages, mental health has carried negative stigmas, ranging from evil spirits controlling the mind to demons causing erratic behavior. Through the growth in psychological studies over time, science has debunked these
Published on March 30, 2020, at 8:16 p.m. by Dylan Lanas. I recently watched a YouTube video from WIRED that featured a former CIA officer reacting to various Hollywood movies. The scenes chosen from the movies featured characters “disguising” themselves, realistically and — much more
Published on February 24, 2020, at 7:46 p.m. by Dylan Lanas. What is the skills gap? Manufacturers need skilled workers … a lot of skilled workers — quickly. The search comes amidst a growing pool of open jobs as the economy recovers from the Great
Published on November 8, 2019, at 2:45 p.m. by Ally Denton. Public relations professionals are no strangers to the media. We are constantly keeping up with news and trends — ensuring we are at the cusp of anything newsworthy. In this field it’s common to
Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and everywhere in between. Travel destinations recruit visitors, and oftentimes public relations professionals are the movers
